Author

Victoria Caldwell

Woman using virtual reality headset to browse digital displays in a futuristic clothing store.

The Impact of VR on Retail Store Design and Layout

Victoria Caldwell March 19, 2025

The Evolution of Retail Through Virtual Reality Retail is changing a lot. Virtual reality (VR) in retail is key to the future of store design and layout. Traditionally, physical retail spaces have relied on static layouts and in-person customer interactions. With VR store design, retailers can create immersive shopping experiences. This boosts customer engagement, optimises Read More