Isabelle Mercer

The Evolution of Personalised Shopping E-commerce has transformed the way we shop, making products and services more accessible than ever. However, as online shopping grows, so do customer expectations. Shoppers no longer want a one-size-fits-all experience. They want a data-driven retail approach that tailors every interaction to their preferences. This article looks at how data-driven Read More

Today, customer experience is key. So, businesses are using new technologies to stand out. Sentiment analysis using artificial intelligence (AI) is a game-changer. This advanced technology helps companies understand customer emotions better than ever. It gives them valuable insights into customer behaviour and preferences. In this blog, we will explore sentiment analysis. We’ll look at Read More

The Power of Predictive Analytics in Customer Service In today’s fast digital world, businesses want to boost customer service and improve user experience. AI-driven predictive analytics helps businesses foresee customer needs. This tool helps companies give personalised recommendations. Often, these suggestions come before customers realise they need help. AI is transforming customer interactions for companies Read More

E-commerce is changing fast. AI shopping assistants and smart technology are leading this shift. More consumers are using voice-activated assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri. They search for products, compare prices, and even make purchases with these AI tools. This change is transforming online shopping. It makes the experience smoother, easier, and Read More

Consumers’ online shopping habits are always changing. Voice search is quickly becoming a major factor in e-commerce. Voice commerce is changing how people search and buy products. Smart speakers and virtual or AI assistants like Alexa, Siri, and Google Assistant play a big role. Better AI voice recognition technology also helps. Businesses that don’t optimise Read More

Introduction: The Power of Subscriptions in E-Commerce Subscription models have changed how businesses connect with customers. They create steady revenue and give consumers convenience and personalised experiences. Grasping subscription psychology is key. It reveals what drives customer behaviour, engagement, and retention. This knowledge helps e-commerce businesses create successful and lasting subscription services. Why do people Read More

The Power of Influencer Marketing in E-commerce E-commerce is changing how people shop. Now, more consumers use online platforms to make their buying decisions. Influencer marketing is a top strategy for brands. It helps them reach more people, build trust, and boost sales. Studies show that 61% of consumers trust influencers more than traditional ads Read More

Marks & Spencer (M&S) is a well-known and respected retail brand in the UK. It offers high-quality food, clothing, homeware, and financial services. Founded in 1884, M&S has a long history of innovation and commitment to excellence, making it a staple for British shoppers. The brand stands for high quality at good prices. It appeals Read More

The Rise of Wellness Retail The global wellness industry is a trillion-pound market. Consumers are putting health first in their shopping choices. The demand for organic products, sustainable solutions, and wellness experiences has changed how businesses work, especially in e-commerce. As a result, brands must strategically align with wellness trends to remain competitive. E-commerce brands Read More